Telecom

Telecom

Intensifying competition requires that firms invest their time, money and efforts into having a rich understanding of their network and customers. Moreover, infrastructure and business systems need to be made more dynamic in order to adapt to the evolving online and mobile environment.

In several telecom firms, huge amounts of data generated from millions of customers are dispersed across multiple data sources -with each business unit and product lines having their own set of data.

Business Intelligence systems help telecom firms to integrate data from multiple sources, refine data and provide an in-depth understanding of their network, customers, and operations. An integrated data warehouse, good analytic capabilities and better visualization of data can help telecom firms in:

Developing a Holistic Picture of their Customers

Predicting Future Behaviour

Deriving Optimal Solutions

Market Penetration Analysis

Retention and Churn Analysis

Up-Sell / Cross Sell